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Ticket Number: _________________________
Send Date: ____________________________

  • Previews should be sent using the 1-29-15 test database
    • %%User_Type%% in the subject line for version testing
    • a litmus query has been setup with all flags (testing personalization) under 'test querys' folder:  TEST_NewsAt_Litmus_MasterEmailMarketing
  • Final Test Previews for Review should be sent using the following query: TEST_NewsAt_JennRichAlistairAmyMike_MasterEmailMarketing
  • Update send queries in engage
    • Priority: Young Alumni, Alumni, Parents, Friends, Fac/Staff, Students
  • Update my.Fairfield (one campus) with top 3 stories under global announcements

Website (Cascade) Updates:

  • Update Thinkspace section (check thinkspace website for stories to add - thinkspace.fairfield.edu)
  • Update Nav ID (671, 667, 730, 690, 776, 845) section to point to current month section with stories for that week under archive
  • Update Nav ID (701, 706) sections need to to point correct month and story count is correct (this depends on what week we are in, 1st-2nd-3rd-4th)
  • Update 'Current Display Date' (located under assets) to last week's date
  • Move 'H1' content type to top of list in all sections (check under tags and archive branches)
  • Check the image size for all stories is correct
  • Check all personalized stories (tags branch) to make sure the removal date is current


**Flags need to add to end of UTM links (there are 4 LINKS PER STORY):
**UPDATE GOOGLE DOC WITH UTM LINKS
   &first_name=%%first_name%%&alumni=%%alumni_flag%%&facstaff=%%facstaff_flag%%&friend=%%friends_flag%%&parent=%%parents_flag%%&student=%%student_flag%%

(email) Feature Story Image Size: 608 x 355
(web) Feature Story Image Size: 900 x 500
(email) Sub Story Image Size: 296 x 175
(personalized stories) Image Size: 175 x 175

  • (email) Feature Story UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<featurestory>
  • (email) Sub-Story UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<substoryleft>
  • (emal) Sub-Story UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<substoryright>
  • (email View All UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<viewall>
  • (email) listicle - 1 - check with Eric
  • (email) thinkspace - 1 - check the website for new posts

  • (email) Student News section
    • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
  • (email) employee section
    • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
  • (email) Friends of News Section
    • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
  • (email) Alumni News Section
    • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>
  • (email) Parent News Section
    • UTM link: ?utm_source=newsatfairfield&utm_medium=email&utm_campaign=<DateOfSend>&utm_content=<NonStory or StoryHeadline>&utm_term=<audience+audience>

  • (email) alumni events - pull from homepage
  • (email) university events - pull together from today@, fairfieldstags, quick center
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